Chances are, you are solving the wrong problem.
Nothing personal, dear reader, as I wholeheartedly trust your instincts and impeccable judgement, but it happens to the best of us.
We all solve the wrong problem
Case in point: I’ve coached over 200 people to solve complex problems in the past five years. Not a single one decided, after thinking for a couple of weeks about the problem they brought, that their original formulation was the right one. Not one.